Promote at our event

The perfect community to market your brand

Associate your business with the excitement and passion of the Latin Dance World!

Become a Sponsor or Supporter of our world class event!

The SYDNEY INTERNATIONAL BACHATA FESTIVAL is the biggest Latin dance event in Australia. It was the first ever Bachata Festival in the world and 2020 will be the 13th year of the event!

We are always looking for businesses and brands who would like to offer their products and services to our community. There are many opportunities available to become a Supporter including being a Stall Holder or signing up for a Promotional Package. We also offer the opportunity to become a Sponsor.

Stall Holders details are below and if you’d like to receive a document with all the information, please get in touch. Also, if you are keen to find out about a Sponsorship opportunity, please contact Sky Blue directly on: 0413 146 889 or email [email protected]


Target Market

This event has a wide appeal catering to all people who love music, dance, health and fitness. It inspires both newcomers and the Latin dance industry alike. Latin Dance is one of the world’s fastest growing and sexiest leisure activities and attracts many different types of people from different backgrounds and with different levels of income however the main demographics are:

  • People aged between 18 to 60
  • Medium to high level of disposable income
  • Socially and Physically active
  • Like to have fun in a healthy and fun environment

Attendance at the event

Running since 2008, every year, the SIBF brings together more than 2,000 dancers from all over Australia, New Zealand, Malaysia, USA, Europe and other parts of the world. On Saturday night alone, the event caters to a least 1000 Bachata dancers under one roof. The event keeps growing each year and is one of the biggest Latin dance festivals in Australia!

Event Promotion

Our main source of promotion is online though the official website and through the festival social media channels including the Facebook page, event and group as well as Instagram. In addition the event is being promoted widely to Latin Dance schools and Event organisers throughout Australia and internationally.

The following forms of media are being used:

  • Website, Facebook & Instagram
  • Flyers, Posters, Pull-Up banners
  • Newsletter’s to loyal database
  • Direct links with artist’s working on the event
  • Radio
  • Links with Sponsors
  • Stalls at other prominent events in Australia eg: The Sydney Salsa and Mambo Convention, the Byron Latin Fiesta, The Brisbane Latin dance Festival, Bailando Sensual, and more

2020 Stall Holders & PROMO PACKAGES

We have two stall holder sizes, large Merchandise Stalls and smaller Promotional Stalls. We also have different promotional packages and video screen display available for your business. See options below.


Allocation 2meters by 6meters which includes:

  • 2 Trestle tables + extra change room area or display space
  • Power and Lighting
  • Backing display board
  • Storage space if required
  • 3 Stall Holder Full Event Passes
  • Logo on social media, on event website and on screen with other Logos at event


Promotional STALL Packages

Allocation 2meters by 2meters which includes:

  • 1 Trestle table
  • Power and Lighting
  • Backing display board
  • 2 Stall Holder Full Event Passes
  • Logo on social media, on event website and on screen with other Logos at event

Promo Packages

  • Video reel
    Promo Reel played on the main screen
    Display flyers on the promotional table near the entry
  • Promotional Package Only
    1 X Standing Banner in main room of festival
    Flyers displayed at promotional table near the entry
  • Video & Promotional Package Deal
    Promo Reel display
    1 X Standing Banner + Flyers displayed

If you’re interested in being sent a Stall Holders & Promotional document or a Sponsorship form please contact Sky Blue directly on: +61 413 146 889 or email [email protected]

Last updated feb 2020